Date: 6th July 2021
The UK’s favourite summer treat* is now even easier to serve, as Comelle launches the biggest birthday present giveaway of its 7 Decade campaign to coincide with national ice cream day, on 18th July 2021.
Now with its best ever recipe, Comelle ice cream mix is offering one lucky operator the chance to win a fantastic Taylor Soft Service machine worth over £9k. The soft serve machine is a commercial ice cream maker for professionals made by Taylor UK who have been supplying the catering industry for more than 45 years.
As well as the main prize, throughout the 7 Decade birthday present giveaway there are additional opportunities to win 7 cases of delicious tasting Comelle ice cream mix and giant 5.5ft Comelle ice cream cones.
Jean Cattanach, Trade Marketing Controller at Lakeland Dairies, comments: “We want to show our appreciation for all of the hard work the hospitality industry has put in to keep their operations open and safe. Comelle has been enjoyed since 1951, bringing happiness for 70 years and we thought it was even more important this year than ever before to bring some extra happiness with our big birthday present giveaway. Soft serve ice cream is an excellent profit stream for operators. Its high profit margin combined with strong consumer appeal means it generates essential income for operators in an easy manner.”
The campaign celebrates Comelle’s seven-decade history. Enjoyed since 1951, earlier in the year it celebrated its 70th birthday with the launch of its Best Ever Recipe and a New Pack Design.
Comelle’s big present giveaway represents its continued commitment to serving Britain’s #1 choice of summer treat – vanilla soft serve ice cream, as found by the company’s recent survey. The survey also showed more than 90% of customers voted for ice cream as the nation’s favourite treat, while 59% preferred soft serve ice cream.
The 7 Decade birthday present competition was devised to help boost the hospitality sector by offering operators fantastic giant ice-cream cones – great for driving footfall - plus delicious Comelle products along with this month’s big prize of a Taylor soft serve machine.
The giveaway opens on the 28th of June and will close on the 30th of July 2021. To enter the giveaway, click here, where you can also view full T&C’s.
Comelle Ice Cream Mix is available to buy from wholesalers. Contact Care@lakelanddairies.com for a full list.
